Bira 91 To Acquire The Beer Cafe

Jayant Reddy October 16, 2022

To create India's first significant direct-to-consumer platform focused on beer and innovation, Bira 91 has agreed to acquire The Beer Café.

The Beer Cafe's management team, led by founder and CEO Rahul Singh, will continue to run the business.

The collaboration will assist to enrich and improve customers' beer experiences across the country. The Beer Cafe's management team, led by Founder & CEO Rahul Singh, will continue to run the business.

Bira 91, the world's fastest-growing premium beer brand, has agreed to buy The Beer Café, India's top Alco-Beverage Chain. Bira 91 will increase its presence in pubs and taprooms while also establishing India's first large-scale direct-to-consumer platform centred on Beer & Innovation. The acquisition is subject to the standard terms and conditions outlined in the transaction agreements.

According to the terms of the agreement, Bira 91 will use its infrastructure, experience, and expansion potential to further enhance The Beer Café's solid operating model and better serve its dedicated and passionate audience of beer fans. The Beer Café's management, led by Rahul Singh, CEO and Founder, will continue to run the brand's operations and assume full responsibility for the newly created restaurant sector.

Bira 91 and The Beer Café are a wonderful combination since they bring together two businesses with similar cultures, consumers, and market prospects. The Beer Café is India's number one alcoholic beverage brand and is synonymous with beer, servicing millions of customers worldwide.

The pub chain has 33 sites in 15 cities spanning Tier 1/2/3 cities, including Malls, High Streets, and Transit Hubs. Bira 91 will contribute to The Beer Café brand by improving consumer offerings through its knack for delivering consumer delight, and The Beer Café outlets will assist Bira 91 in expanding into the restaurant space, strengthening the beer fans universe, and creating a novel beer culture in the country.

How Bira became India's Favorite Beer in just 2 Years?

Bira 91 is a delightfully modern beer brand that was created in India with the goal of bringing delectable beers to the new globe. Bira 91, one of the world's fastest growing brands, has created a varied range of award-winning beers, one for every occasion, and aspires to push the global change in beer toward greater colour and taste. Bira 91 is presently enjoyed in over 500 towns and cities in 15 countries, and its beers are produced at four breweries in India. Bira 91's flagship taproom is in Bangalore, where it launches one new experimental beer each week to go with its curry-shop cuisine. Bira 91 also sells branded items in areas such as glasses, clothes, and gifts to make life a little more fun. Bira 91 was founded in 2015 by a vibrant team of over 550 ardent beer aficionados and is supported by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan.

Story Behind The Beer Cafe

The Beer Café, India's largest alco-beverage chain and one of the most recognisable brands in the Indian restaurant sector, debuted in April 2012. The first location launched in the millennial city of Gurugram with the goal of encouraging communities to embrace a fun and responsible drinking culture. The enormous reaction and support has resulted in 33 stores in 15 cities throughout Tier 1/2/3 cities, including Malls, High Streets, and Transit Hubs. The goal of offering the biggest quantity and diversity of beers, both domestic and foreign, as well as the belief 'Come, As You Are,' have made The Beer Café distinguish out. The Beer Café, driven by a passionate team of 300 beer aficionados, provides its visitors an exclusive and wide variety of beers from across the world. It is a welcoming neighbourhood café that caters to every budget and occasion, making it a great spot to visit with friends and family.

Bira 91 To Acquire The Beer Café


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